Affiliates

We work with publishers, streamers and marketing partners who want to introduce their audiences to Fair Go Casino. Our affiliate program is a way to build that relationship around clear promotion terms, agreed commission arrangements and regular communication. Whether you run a website, create video content or manage paid campaigns, we want each partnership to have a defined scope before promotion begins. This page sets out how we approach affiliate collaboration, from campaign materials and performance reporting to the practical work of maintaining a useful, long-term partnership.

Affiliate Program

The program is for partners who can present Fair Go Casino to a relevant adult audience through their own channels. A partnership begins with a discussion of where and how the brand will appear. Content, audience location and promotional methods all matter when setting the terms of a campaign.

Partnership Benefits

Affiliates get a direct point of contact for campaign questions and a clear basis for discussing performance. We aim to make promotional requirements straightforward, so partners know which materials and claims are approved for use. Arrangements can reflect the type of channel and the work involved, rather than treating every placement in the same way.

Commission Structure

Commission terms are agreed before a campaign starts. The arrangement may be based on referred activity or another mutually agreed measure, depending on the partnership. The agreement should state how qualifying referrals are attributed, how commission is calculated and when it becomes payable. Any exclusions or changes to those terms should be communicated clearly.

Tracking and Reporting

Partners need to understand how their work is measured. We discuss the tracking method, attribution rules and reporting information as part of the affiliate arrangement. Reports should give partners a practical view of referred activity and the commission associated with it, using the definitions set out in the agreement.

Marketing Support

Campaigns work better when the brand message stays consistent across placements. Approved copy, creative assets and usage guidance can be agreed for each channel. If a placement needs a different format, send the proposal before publishing so the wording and presentation can be reviewed together.

Partners are responsible for using promotional material in line with the agreed terms and the rules that apply to their audience and channel. This includes keeping claims accurate and making the nature of an affiliate relationship clear where disclosure is required.

Working Together Long Term

Affiliate partnerships are ongoing working relationships, not just a link or a single campaign. Regular check-ins give both sides room to discuss results, update materials and decide whether a placement still makes sense. We value partners who communicate openly about what they are publishing and what they need from us.

Interested in working with Fair Go Casino? Get in touch with details of your channel, audience and proposed promotional approach. We can discuss whether there is a suitable basis for a partnership.